Simply Elegant Boutique


Store Name Simply Elegant Boutique
Personalized women’s retail experienceBusiness Type Clothing and Clothing Accessories Stores

NAICS Code 448

Location 200 South Main St., Galena, IL 61036

Nearby Businesses

Owner/Manager Robin Vaughn

Special Store Activities In-store fashion shows, consultations, closet cleanouts, personal shopping sessions, customized wardrobe fitting

Year Opened 1998


Phone 815-777-3720


Community Profile Galena, Illinois, (Population: 3,460; 10 mile radius population: 14,576) located in the north western corner of Illinois, is a popular tourist destination known for its history, historical architecture, as well as its ski and golf resorts. Downtown Galena is home to a fully restored vibrant 1800s downtown, with 85% of the structures in the city listed on the National Register of Historic Places. Galena is approximately 20 minutes southeast of Dubuque Iowa and 3 hours west of Chicago.

Products Sold & Niche Developed

Simply Elegant Boutique is an upscale cosmopolitan women’s apparel and accessory store. Simply Elegant caters to women seeking sophisticated and personalized service, offering customized wardrobe fitting, closet cleanout (organizing), and personal shopping sessions. Product lines include tops, jackets, jeans, outerwear, dresses, footwear, skin care, and accessories. Simply Elegant features a proprietary line of high quality skin care products.

Market Segments Served

The patrons of Simply Elegant Boutique are primarily women 30 to 55, many seeking the personalized quality of a one-on-one shopping experience. Simply Elegant has a large number of repeat customers drawing from over a 2-hour travel radius, including Northern Illinois and Chicago, Southern Wisconsin, and Iowa.

Contributions to the Business Community

Simply Elegant works with local restaurants to produce fashion shows throughout the year and with a local shoe store to complement product lines. Simply Elegant also hosts fundraisers for local women’s groups. Simply Elegant is a destination establishment that serves as a huge draw benefiting neighboring businesses.


Review by Joshua Clements, UW Extension CCED