It is widely reported that most new businesses and jobs are created by the economic activities of existing enterprises. For that reason alone it makes sense to be attentive to the needs and interests of a community’s existing business base. These businesses are “customers” of those who lead counties, school districts, cities, villages and towns. Without those business and industry customers, the tax base, job market, philanthropic, and other contributions that make our communities viable would be in jeopardy. This guide offers a complementary “middle-ground” approach that is less formal than a BR&E program, and more purposeful than very casual approaches.

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