Source: University of Idaho Extension
Contact: University of Idaho Extension Main Office
Phone: (208) 885-5883
Farmers markets provide direct marketing channels for small farmers and gathering places for the social life of communities. Market managers and advisory committees often lack the information needed to make efficient immediate decisions for change or plan for effective long-term improvements. Market assessments with attendance counts, customer surveys and outside reviewer observations allow markets to analyze their success as social hubs, their influence on sales for neighboring businesses, and to estimate sales for vendors.
