All communities have difficulties viewing their surroundings as others see them—customers, visitors, potential residents, and potential businesses. Our views may be skewed by familiarization, a lack of differing perspectives and expectations, and a reluctance to be completely honest with our neighbors regarding difficult issues such as the appearance of buildings, customer service, or maintenance of public facilities.
 
The First Impressions community exchange program was designed to help communities learn about their strengths and shortcomings through the eyes of first-time visitors. First Impressions is a structured community assessment that offers a fresh perspective on the appearance, services and infrastructure of each community. Volunteer teams undertake unannounced visits, record observations, and give constructive feedback to the exchange community. Team members receive training and follow procedures and reporting guidelines using a response manual. Reports from the program are often used as part of broader community assessment or planning processes to inform community policy and action. Hundreds of communities across the U.S. and Canada have used and found value in the program.

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