Marketing includes communications and media, advertising, image development, niche development, events, promotions, social media, and e-commerce.
Through a series of PDF articles, this toolbox offers ideas on how to create a vibrant downtown in a small community. The publications analyze the benefits and difficulties of downtowns on topics ranging from competing with Big Box Stores to space utilization.
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Like the mystery shopper programs conducted by consulting firms for large retailers, restaurants, and hotels, the Independent Retail Assessment Program (IRAP) applies a customer-centered approach to assessing the strengths and weaknesses of small retail enterprises by providing information about their shoppers’ impressions and experiences.
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Through the use of a small group dialogue process, called “Study Circles,” residents of your community can participate in creating the environment and the marketing strategies that will cause potential newcomers to relocate there. Find out what you have to offer.
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University of Minnesota Extension offers a variety of eMarketing workshops and seminars to teach managers, owners, and staff of small businesses and organizations about using online tools strategically and enhance their online presence.
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Our specialists assist your company in four key areas: strategic market research, geographic information systems, search engine optimization and social media marketing. This helps your company:
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The projects of the Two Degrees Northwest Program involve supporting and creating opportunities for heritage, art and food-based economic development and cooperatively marketing the region’s arts and fine crafts along with other locally made products such as foods, wines, unique sites, services, and experiences.
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Farmers markets provide direct marketing channels for small farmers and gathering places for the social life of communities.
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