Store Name HoopLa!
Drawing people downtown through catering to the niche party-supply market.

Business Type Gift Stores, Office Supplies &Stationery

NAICS Code 4532

Location 118 W. Cook St., Portage, WI 53901

Nearby Businesses Tangerine, Krista’s Kitchen, Kindermusik, , Galaxy Video, and Hair-Lair Family Hair

Owner/Manager Susan Weyh

Special Store Activities n/a

Year Opened 2006

Website www.HoopLaElite.com

Phone 608-742-1435

E-mail hooplaelite@yahoo.com

Community Profile Portage, WI Community Profile: Population of City – 9,728. Population of 10-mile ring – 23,953. Portage has been a hub of transportation in the Upper Midwest since long before the city was incorporated in 1854. Its unique location between the Fox and Wisconsin Rivers is an ideal place to “Portage” from one to the other. Modern Portage continues to act as a transportation hub in Columbia County and South-Central Wisconsin. Baraboo, the Wisconsin Dells, and Madison are all nearby. Source: Portage Chamber of Commerce

Products Sold & Niche Developed

HoopLa! is the place to go if you are throwing a party in the Portage area. The wide array of party supplies offered both in the store and for special orders makes HoopLa! a natural choice whether your party’s theme is “Over the Hill” or a “Luau.” Many customers return because of the extra service they get from HoopLa! For instance, a customer can plan their party well in advance and HoopLa! will hold the order and arrange for the purchase to be picked up at the customer’s convenience.

Market Segments Served

HoopLa! draws in local and regional residents wishing to liven up their lives with a party. HoopLa! mostly supplies parties that are taking place in their customers’ homes, but they are ready for any type of party, event, or special occasion.

Contributions to the Business Community

HoopLa! generates patrons for downtown Portage on a regular basis who come from other communities in the region such as Rio, Westfield, Poynette, and Pardeeville. In addition, HoopLa! employees will be able to refer you to another downtown business if they are not able to serve your needs.