|Store Name Poppy Seed PrimitivesBusiness Type Antiques and Used Merchandise Stores
NAICS Code 4533
Location 316 W. Main St., , Genoa, IL 60135
Nearby Businesses Wild Time Garden, Victoria’s Crossing
Special Store Activities Poppy Seed Primitives offers special charity sales days. For example, last year the store designated one-day where 10 percent of sales went to the local school board. Early in 2007, Poppy Seed Primitives will be hosting a food drive where they will be giving out a small item in return for donations.
Year Opened 2005
Community Profile Genoa is located in north central Illinois with a population of 4,700 and another 40,090 people reside within a 10 mile radius. Visitors to Genoa will immediately recognize the history captured in the small town. The current Main St. still runs along the historic Galena-Chicago trail, and the city is home to the Milwaukee Road Depot and Museum—a tribute to the history of the town and the importance of railroad in its creation
Products Sold & Niche Developed
Poppy Seed Primitives offers customers a unique blend of one-of-a-kind treasures. The store features antiques, new collectables and primitives. Primitives are old pieces that retain their original characteristics, and are valued for the charm and warmth that comes from decades of use and wear. To find these unique items, the small staff searches flea markets, garage sales and auctions. They have even purchased items from the homes of their customers. In addition to antiques and primitives, the store also features hand-crafted products from local artisans. Their support of the local community has helped them build their loyal customer base.
Market Segments Served
Poppy Seed Primitives caters primarily to the local Genoa residents. The core of their market is a group of loyal customers that often frequent the store on a weekly basis. This patronage is no doubt due to their ever-changing inventory and the personal relationships that are the center of Poppy Seed’s business. As a first time visitor or a regular, it is not unusual to find yourself engaged in a lengthy conversation with the friendly storeowner.
Contributions to the Business Community
Poppy Seed Primitives adds a dimension of variety to Genoa’s downtown community. Their unique blend of products attracts a customer that may not otherwise frequent the downtown area. This exposes other downtown businesses to potential new customers. Ultimately, Poppy Seed Primitive does not seek to compete with the other local businesses, but hopes to complement the overall feel of Genoa’s downtown environment.