Social Explorer

Social Explorer

The Social Explorer, available with a UW NetID login, allows the user to access and map an extensive list of demographic, socioeconomic, health, environmental, business, and election data sets. Most are available at the State and County level, with a few available at the Census Tract level. The mapping platform includes a tool to compare two datasets on the same map. The Social Explorer Profiles tool generates an extremely detailed dashboard of data for the user’s choice of State, County, Place, Metropolitan Statistical Area, or ZIP code. The profile includes tabs for demographics, education, economics, households, and housing.


User expertise rating:
Beginner. A well-documented list guides users to interactive maps on many topics.

Sample questions:
How many jobs were added in Marquette County between 2020 and 2022? Which counties contain the highest percentage of owner-occupied housing worth more than $1M?