Research includes market analysis, customer profiles, retail leakage analysis, community economic analysis and other methods for learning about a downtown’s opportunities.
This resource is designed to provide innovative ideas for local business expansion and recruitment efforts. It also serves as a companion resource to the Downtown & Business District Market Analysis toolbox by providing to the user examples of thriving businesses in similar communities.
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Like the mystery shopper programs conducted by consulting firms for large retailers, restaurants, and hotels, the Independent Retail Assessment Program (IRAP) applies a customer-centered approach to assessing the strengths and weaknesses of small retail enterprises by providing information about their shoppers’ impressions and experiences.
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The economic impact and data technical assistance program provides data and interpretation to communities seeking to evaluate avenues for economic development. Economic impact (multiplier) analysis is one of the most commonly requested analyses.
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Data in Decision-Making guides communities in targeting economic development initiatives based on community strengths using relevant local data. The facilitator provides community-level socio-economic data and helps participants interpret the data within the context of the community.
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The Ohio Business Retention & Expansion (BR&E) Program provides the resources, training, and tools to develop the capacity of the community to better understand its economy.
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Retail market analysis is a tool for identifying retail market trends within a local community. While the analysis focuses specifically on the performance of local retail markets, information on the broader demographic and economic trends within the region is critical to understanding current and future changes in these retail markets.
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Extension-led economic development organizations, because they are tied to university resources grounded in research and education and without local jurisdictional bias, can build public trust and cooperative partnerships that help to broaden funding support for economic development programming.
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A healthy local economy and an improved business climate are the goals of the Business Retention and Expansion (BR&E) Visitation program. The program promotes job growth by helping communities identify the concerns and barriers to survival and growth facing local businesses.
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Through the use of a small group dialogue process, called “Study Circles,” residents of your community can participate in creating the environment and the marketing strategies that will cause potential newcomers to relocate there. Find out what you have to offer.
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Localized retail and service taxable sales report that shows the sales in the 3-digit NAICS categories. Data can be used to measure performance of an individual business compared to the city trend, category trend, or regional trend.
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