I need to develop an education program or outreach strategy:
Tree 1 – To tackle a specific water use or management problem.
Tree 1a: Solving this problem requires people to change their behavior.
AUDIENCE
Has a specific target audience been identified?
[Select one.]
NO
YES
NOTE: A target audience is a segment of the population that has a specific opportunity to take action on the problem you have identified. The target audience may also be a segment of the population that is specifically affected by the problem you have identified.
NO
A specific target audience has not been identified.
| Use social marketing techniques to identify a specific target audience. |
YES
A specific target audience has been identified.
[Select one.]
♦ The target audience is an adult audience.
♦ The target audience is a youth audience.
ADULT AUDIENCE
The target audience is an adult audience.
Assess the audience (formally or informally) to determine IF:
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The adults recognize a need to change.
-
The adults have the skills and/or resources to change.
-
The adults have interests (wants or needs) related to this water problem.
THEN . . .
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Use information about the audience to design education or outreach opportunities that increase awareness, build knowledge and skills, and to provide practice opportunities about the specific water management problem. USE: ♦ Communication, or teaching strategies following environmental education principles. ♦ Effective outreach strategies; review adult education principles. ♦ Effective outreach strategies for this specific target audience; review research findings. |
YOUTH AUDIENCE
[Select one.]
♦ It is possible to work with youth in a formal education program.
♦ t is possible to work with youth in a nonformal education program.
♦ I’m not sure how I can work with youth.
Formal education
It is possible to work with youth in a formal education program.
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♦ Work with schools and other formal education settings to incorporate topic specific teaching strategies that build skills and understanding for this topic. ♦ Apply environmental education principles when selecting or developing teaching strategies. ♦ Review development theory and youth education principles to help identify teaching strategies that best meet the needs of this age group. NOTE: A formal education program generally refers to an organized learning process with established requirements that leads to a diploma, degree, or certificate.
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Nonformal education program
It is possible to work with youth in a nonformal education program.
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♦ Work with local agencies or organizations to incorporate topic specific teaching strategies to build skills and understanding for this topic. ♦ Apply environmental education principles when selecting or developing teaching strategies. ♦ Review development theory and youth education principles to help identify teaching strategies that best meet the needs of this age group NOTE: A nonformal education program generally refers to an organized learning process where attendance or performance outcomes are not required. It does not lead to a degree, diploma, or certificate, although a nonformal education program often provides participants with recognition of their achievements. Nonformal education can take place in a variety of settings. An informal education program generally refers to education or learning that results from voluntary exposure or investigation of information such as when a person watches a TV program, reads the newspaper or a book, or visits a zoo or museum, but does not participate in an organized program. |
How to work with youth
I’m not sure how I can work with youth.
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♦ Work with schools, local agencies, or organizations to build a youth education and/or leadership program for this specific topic. ♦ Review Tools for Teaching: Tips for Programs, for a range of examples of successful youth programs |
