Steps for Choosing Effective Outreach Techniques
STEP 4. Collect audience information relevant to the environmental practice and specific behaviors
Recommendations and resources in Step 4 form the “heart” of the Self-Study Modules. The goal is to build skills in collecting information about your target audience, for use in refining your outreach strategy. Follow content in sections that most interest you.
If you have little experience in this area, you may want to invite someone who already has these skills to join your planning team. In any case, consider spending time reviewing resources in this section to familiarize yourself with the process. No matter your background, you will already be able to apply some strategies. Take a look. And don’t forget to track your progress on the Track Your Progress Worksheet.
- The “Conservation Planning Environment”
- Social and cultural issues are important
- Active participation of community members is vital to short and long term success
- Natural resource professionals can incorporate social dimensions in their work
- What are social assessment tools and what can they do for natural resource professionals?
- How to figure out if there is a social dimension
- When should outreach educators investigate the social dimension?
C. What methodologies or technologies are available for exploring the social dimensions of a particular environmental concern?
- Methodologies and technologies: Introduction
- Linking to pre-existing information
- Using social assessment tools
- Tools recommended for natural resource professionals
- Guidelines for selecting a social assessment tool
- Which social assessment tools have the most potential for the natural resource professional?
Step 4 of the self-guide module was prepared by Micah Morton, University of Wisconsin Department of Anthropology, 2007, with special thanks to:
- Lorna M. Butler, Ph.D., Professor of Sociology and Cultural Anthropology, Iowa State University
- Barbara McDonald, Ph.D., Education Specialist, USDA Forest Service
- Theresa Trainor, M.A., Program Analyst, US EPA Office of Wetlands, Oceans, and Watersheds