Changing Public Behavior: Self-Study Modules
C. Methodologies and technologies for exploring social dimensions
CPB Self-Study Module
STEP 4. Collect audience information relevant to the environmental practice and specific behaviors
C. What methodologies or technologies are available for exploring the social dimensions of a particular environmental concern?
References for Section C
The information for Section C has been adapted from a variety of sources.
Personal communication with:
- Lorna M. Butler, Ph.D., Professor of Sociology and Cultural Anthropology, Iowa State University
- Barbara McDonald, Ph.D, Education Specialist, USDA Forest Service
- Theresa Trainor, M.A., Program Analyst, US EPA Office of Wetlands, Oceans, and Watersheds
Publications/Websites/Online PDF files:
Burger, J., & Waishwell, L. 2001. Are we reaching the target audience? Evaluation of a fish fact sheet. The Science of the Total Environment, 277, 77-86.
Fogarty, E., J. Huston, R. Maskin, B. Van Belleghem, S. Vang. 2007. Phosphorus Free for Lake Ripley. Community-based social marketing program to use phosphorus-free lawn fertilizer. University of Wisconsin Department of Landscape Architecture.
Ervin, Alexander. (2000) Applied Anthropology: Tools and Perspectives for Contemporary Practice. Needham Heights, MA: Allyn and Bacon. pp. 195-197.
McDermaid, Karyn K. and Daniel C. Barnstable. 2001. Step-by-Step Guide to Conducting a Social Profile for Watershed Planning. Department of Natural Resources and Environmental Sciences, University of Illinois at Urbana-Champaign. pp.13-19.
University of Illinois. Program Planning and Assessment Unit, University of Illinois, College of Agricultural, Consumer and Environmental Sciences.
Needs Assessment Techniques: Using Key Informants Interviews
Needs Assessment Techniques: Using Nominal Groups (referenced as Nominal Group Process on this website)
Needs Assessment Techniques: Using Community Meetings
Charles D. C. The Focus Group Interview and Other Kinds of Group Activities. (referenced as Focus Group Discussions on this website)
U.S. EPA. 2002. Community Culture and the Environment. A Guide to Understanding a Sense of Place (EPA 842-B-01-003). Office of Water, Washington, D.C. pp. 10-12.
Wahle, C. & S. Lyons. 2003. Social Science for Marine Protected Areas. NOAA National Marine Protected Areas Center, MPA Science Institute. Santa Cruz, CA.