Self-Study Module: Step 4

STEP 4. Collect audience information relevant to the environmental practice and specific behaviors

piesegments_image002_003_ssmodule_step4Recommendations and resources in Step 4 form the “heart” of the Self-Study Modules. The goal is to build skills in collecting information about your target audience, for use in refining your outreach strategy. Follow content in sections that most interest you.

A. Introduction: The Conservation planning environment

B. Is there a social dimension to a particular environmental concern?

C. What methodologies or technologies are available for exploring the social dimensions of a particular environmental concern?

D. How can a natural resource professional select a social assessment tool?

E. What support do natural resource professionals need and what options are available?

If you have little experience in this area, you may want to invite someone who already has these skills to join your planning team. In any case, consider spending time reviewing resources in this section to familiarize yourself with the process. No matter your background, you will already be able to apply some strategies. Take a look. And don’t forget to track your progress on the Track Your Progress Worksheet.

A. Introduction

B. Is there a social dimension to a particular environmental concern?

C. What methodologies or technologies are available for exploring the social dimensions of a particular environmental concern?

D. How can a natural resource professional select a social assessment tool?

E. What support do natural resource professionals need and what options are available?

 

Acknowledgements:

Step 4 of the self-guide module was prepared by Micah Morton, University of Wisconsin Department of Anthropology, 2007, with special thanks to:

  • Lorna M. Butler, Ph.D., Professor of Sociology and Cultural Anthropology, Iowa State University
  • Barbara McDonald, Ph.D., Education Specialist, USDA Forest Service
  • Theresa Trainor, M.A., Program Analyst, US EPA Office of Wetlands, Oceans, and Watersheds