Changing Public Behavior: Self-Study Modules
STEP 4. Collect audience information relevant to the environmental practices and specific behaviors.
C. Methodologies and technologies for exploring social dimensions
Methodologies and technologies: Introduction
Linking to pre-existing information
Table 2: Sample sources of background information
Case Study III: Testing a fact sheet about toxic substances in fish
Case Study IV: P-Free for Lake Ripley
Tools recommended for natural resource professionals
CPB Self-Study Module
STEP 4. Collect audience information relevant to the environmental practice and specific behaviors
C. What methodologies or technologies are available for exploring the social dimensions of a particular environmental concern?
Tools recommended for natural resource professionals
Table 3: Assessment tools and references
Background and Census Data Research
(Also referred to as Secondary Data Analysis)
McDermaid, Karyn K. and Daniel C. Barnstable. 2001. Step-by-Step Guide to Conducting a Social Profile for Watershed Planning. Department of Natural Resources and Environmental Sciences, University of Illinois at Urbana-Champaign. pp.13-19.
Wahle, C. & S. Lyons. 2003. Social Science for Marine Protected Areas. NOAA National Marine Protected Areas Center, MPA Science Institute. Santa Cruz, CA.
University of Wisconsin Extension. Target Audience Research Database.
U.S. EPA. 2002. Community Culture and the Environment. A Guide to Understanding a Sense of Place. (EPA 842-B-01-003), Office of Water, Washington, D.C.
Focus Groups
Butler, Lorna M., Colette Dephelps, and Robert E. Hewell. Focus Groups: A Tool for Understanding Community Perceptions and Experiences. WREP128, Partnerships in Education and Research.
Wahle, C. & S. Lyons. 2003. Social Science for Marine Protected Areas. NOAA National Marine Protected Areas Center, MPA Science Institute. Santa Cruz, CA.
Taylor-Powell, Ellen. 2002. Focus Group Interviews, Quick Tips #5. Program Development and Evaluation, University of Wisconsin-Extension, Madison, WI. Also see
http://www.uwex.edu/ces/pdande/
Thompson, Molly & Elaine Andrews. (2000). USGS Focus Group Manual. Increasing Effectiveness of Regional Earth Science Education with Help from a Focus Group. University of Wisconsin – Environmental Resources Center.
Wilbur, Jack. 2006. Getting Your Feet Wet with Social Marketing. A Social Marketing Guide for Watershed Programs. Utah Department of Agriculture and Food, Salt Lake City, Utah, pp. 46-49. No longer available on Utah website.
Informal Interviews with Key-Informants
Wahle, C. & S. Lyons. 2003. Social Science for Marine Protected Areas. NOAA National Marine Protected Areas Center, MPA Science Institute. Santa Cruz, CA.
University of Illinois Extension Service-Office of Program Planning and Assessment. Needs Assessment Techniques: Using Key Informant Interviews.
Taylor-Powell, Ellen and Linda Camino. 2006. Probing Questions in Interviews, Quick Tips #34. Program Development and Evaluation, University of Wisconsin-Extension, Madison, WI. Also see http://www.uwex.edu/ces/pdande/
Observations
Wahle, C. & S. Lyons. 2003. Social Science for Marine Protected Areas. NOAA National Marine Protected Areas Center, MPA Science Institute. Santa Cruz, CA.
Participatory Action Research
Participatory action research methods. Step IV. Table 6.
Pitz, D., Ballard, H. L., & Jones, E. T. (2005). Broadening Participation in Biological Monitoring: Guidelines for Scientists and Managers. Portland, OR: Institute for Culture and Ecology (IFCAE).
Background references:
Green LW, George A, Daniel M, Frankish CJ, Herbert CP, Bowie WR, O’Neill M: Study of Participatory Research in Health Promotion: Review and Recommendations for the Development of Participatory Research in Health Promotion in Canada. Ottawa: Royal Society of Canada, 1995.
Israel, Barbara A., Amy J. Schulz, Edith A. Parker, and Adam B. Becker. (1998) Review of Community-Based Research: Assessing Partnership: Approaches to Improve Public Health. Annual Review of Public Health. 19:1178-180.
Rapid Appraisal
Butler, Lorna M. The SONDEO, a Rapid Reconnaissance Approach for Situational Assessment. WREP127, Partnership in Education and Research.
Wahle, C. & S. Lyons. 2003. Social Science for Marine Protected Areas. NOAA National Marine Protected Areas Center, MPA Science Institute. Santa Cruz, CA.
U.S. EPA. 2002. Community Culture and the Environment. A Guide to Understanding a Sense of Place. (EPA 842-B-01-003), Office of Water, Washington, D.C. (The Tool Kit, pp. 41-211; Defining Community, pp. 56-57).
Surveys
Andranovich, Greg and Robert E. Howell. Community Venture: The Community Survey: A Tool for Participation and Fact-Finding. WREP 123. Partnership in Education and Research.
McDermaid, Karyn K. and Daniel C. Barnstable. 2001. Step-by-Step Guide to Conducting a Social Profile for Watershed Planning. Department of Natural Resources and Environmental Sciences, University of Illinois at Urbana-Champaign. pp.13-19.
Wahle, C. & S. Lyons. 2003. Social Science for Marine Protected Areas. NOAA National Marine Protected Areas Center, MPA Science Institute. Santa Cruz, CA.
Taylor-Powell, Ellen and Linda Camino. 2006. Survey Procedures, Quick Tips #7. Program Development and Evaluation, University of Wisconsin-Extension, Madison, WI. Also see http://www.uwex.edu/ces/pdande/
Wilbur, Jack. 2006. Getting Your Feet Wet with Social Marketing. A Social Marketing Guide for Watershed Programs. Utah Department of Agriculture and Food, Salt Lake City, Utah, pp. 46-49. No longer available on Utah website.
