Steps for Choosing Effective Outreach Techniques
Step 6. Select recommended behavior(s)
In Step 6, you and your outreach team are making a very important decision. You are selecting one or more behaviors for the focus of your outreach initiative. This is where the rubber hits the road, so to speak. The quality of the thinking that you invested in the decision-making process will make a difference in whether you are able to achieve your short term goals.
♦ Have you analyzed the components of each preferred behavior – to make sure the team understands what it would take to carry out the behavior, and to provide a foundation for investigating audience capabilities and interests?
When you are completely prepared, you and your team can use results from Step 5 to select single behaviors with potential for adoption. Select only those that have potential for adoption. Revise your problem statement and target audience selection, if necessary. Revise your choice of preferred behavior if none of the options are likely to be adopted.
Before you develop your outreach strategy in Step 7, confirm the likelihood that performing the selected behavior will accomplish the environmental practice and confirm your audience’s capability to perform the selected behaviors. Pilot test your recommendation.