In stormwater communication efforts, focus on TV media time during local news; and use radio to target specific markets. Continue reading →
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Hoppe, K. (2005) Finding 3
In stormwater communication efforts, focus the media buy on specific regions where action is most needed, rather than statewide, and provide local programs events and activities that encourage public behavior change. Continue reading →
House, M., & Fordham, M. (1997) Finding 1
Target outcomes for specific audiences Continue reading →
House, M., & Fordham, M. (1997) Finding 2
Use direct surveys and interviews to gauge public opinion as opposed to relying on “representative” stakeholders (direct representation may highlight factors not previously considered or lead to unexpected interests or concerns) Continue reading →
House, M., & Fordham, M. (1997) Finding 3
Gauge public preference at an early stage of planning and design, or at least at the point where possible options are being considered Continue reading →
Howard, J. and D. McGregor (2000) Finding 1
Phosphorus public information campaigns need:
- Clear simple messages.
- To create an atmosphere of social pressure and the feeling that people can do more.
Howard, J. and D. McGregor (2000) Finding 2
Phosphorus public information campaigns need:
- Sufficient media exposure to outline the seriousness of the collective problem
Howard, J. and D. McGregor (2000) Finding 3
Phosphorus public information campaigns need:
- Exposure through multiple outlets which seems to produce an atmosphere of social pressure and the feeling that people can do more.
Howard, J. and D. McGregor (2000) Finding 4
Phosphorus public information campaigns need:
- Some sort of feedback to the target audience about impact of behavior changes
Howarth, D., & Butler, S. (2004) Finding 1
To increase resident interest in water conservation, three urban case studies (Phoenix, Copenhagen, Singapore) highlight the following successful strategies:
- Active involvement from citizens sought as opposed to passive response from consumers
- Citizens asked what sort of conservation measures they would be willing to adopt and brought into the process early
- Multi-faceted approach supported by pricing, technical assistance and inter-agency co-operation
- Well publicised target set for per capita consumption giving customers and the water department a collective goal
- Involvement of Copenhagen Energy in ongoing dialogue and city wide environmental initiatives
- “Turn it off” campaign brought home the reality of water not being conserved – it ceased to be an abstract concept
- Very high profile and comprehensive communication campaign that, although varying in content and intensity, has been in existence for several years
- Campaign led by multi-agency committee (i.e. not just the water utility or the government)
