Constance, D. H., Rikoon, S. J., & Ma, J. C. (1996) Finding 1

In landowner or renter situations:

  • Determine whether the landowner or renter is primarily responsible for water quality or conservation decisions
  • Identify factors that may influence the person who could take action
  • Understand “opportunity costs” and social norms relative to the content or practice focus of the outreach

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Contant, C. K., & Young, C. L. (1990) Finding 2

Provide information to farmers in three stages:

  • Information to stimulate farmer interest
  • Personal contact with farmer to provide new farming practices that are viewed as solutions to their problems
  • Work collaboratively and cooperatively with the farmer in the adoption of new practices

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