Choosing Effective Outreach Techniques
Changing Public Behavior Basics
You have decided that people are an important element of your environmental management or conservation plan.
The Changing Public Behavior Self-Study modules provide resources and opportunities to help build your skills for developing and using audience information important to your goals. When you plan with audience information in mind, it is more likely that your effort will:
- Improve individual understanding
- Encourage individual stewardship
- Facilitate individual involvement in community decision-making for water resources
- Lead to measurable results
Here are some of the skills that you will need. In the Changing Public Behavior online course, you can assess your accomplishment in each area, and discover resources to develop particular areas that you want to strengthen.
| Educator Skills | Social Assessment Skills |
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Clarifying personal motives and interests related to an environmental concern, audiences, and stakeholders Identifying an environmental management opportunity or concern Assessing and describing an environmental management opportunity or concern Identifying target audiences and stakeholders Initiating a dialogue with target audiences and stakeholders Describing an environmental practice that affects the environmental concern Analyzing the environmental practice to identify single behaviors that make up the practice Identifying target audience interests and skills Rating single behaviors using target audience information to assess the potential for behavior change Prioritizing and agreeing on critical behaviors Developing and implementing outreach activities that influence selected behaviors Monitoring results Evaluating results Modifying description of the environmental concern or opportunity based on results |
Employ ethics in audience assessment processes Work in collaboration with the audience Select a data gathering or social assessment procedure Record oral and visual data Apply a data gathering procedure
Analyze and summarize results Apply results Share results |
