I need to develop an education program or outreach strategy:
Tree 1 – To tackle a specific water use or management problem.
Tree 1b: Other groups or individuals could have an interest in the new plan or policy
Other groups or individuals could have an interest in the new plan or policy.
Has the additional group(s) been specifically identified?
Other groups or individuals could have an interest in the new plan or policy.
♦ Has the additional group(s) been specifically identified?
An additional group(s) has not been specifically identified.
| Use social marketing techniques to determine who the people are who might have an interest in this specific water problem. |
An additional group(s) has been specifically identified.
Learn more about the interest of the target audience.
[Select one.]
♦ Has the educator performed a formal or informal assessment to determine audience interest (wants or needs) related to the new plan or policy?
♦ Does the new group have ideas or want to be involved in developing the new plan or policy?
An additional group(s) has been specifically identified.
♦ Has the educator performed a formal or informal assessment to determine audience interest (wants or needs) related to the new plan or policy?
The educator has not performed a formal or informal assessment to determine more about the interests of the group or the people in the group.
| Use non-economic social sciences, citizen participation or community involvement techniques to learn about individual or group interests. |
The educator has performed a formal or informal assessment to determine more about the interests of the group or the people in the group.
| Use non-economic social sciences, citizen participation or community involvement techniques to determine if these people have ideas or want to be involved in developing the new plan or policy. |
An additional group(s) has been specifically identified.
♦ Does the new group have ideas or want to be involved in developing the new plan or policy?
These people do not have ideas or do not want to be involved in developing the new plan or policy.
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Use communication or teaching strategies to increase awareness, to provide information, and to build knowledge and skills about the potential for a new plan or policy. Use communication or teaching strategies to develop a sense of civic empowerment. |
These people have ideas or want to be involved in developing the new plan or policy.
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Provide training for policy makers and the target audience to learn about how to engage these people through citizen participation or community involvement skills and opportunities. For a brief introduction to educating for community action, see: Community-based environmental education (CBEE) |
