BEP Decision Tree 1b – New plan or policy: target audience

 

I need to develop an education program or outreach strategy:

Tree 1 – To tackle a specific water use or management problem.

Tree 1b: Solving this problem requires a new plan or policy

 

A target audience would be affected by the new plan or policy.

Has the target audience been identified?

NO

YES


A target audience would be affected by the new plan or policy.

♦ Has the target audience been identified?

 

NO

The target audience has not been identified.

Use social marketing techniques to determine who is in the audience.

See:

Knowledge Areas: Social Science Applications

Changing Public Behavior Self-Study Modules: Module 4 – Collect audience information relevant to the environmental practices and specific behaviors.

 

YES

The target audience has been identified.

Learn more about the interests of the target audience.

[Select one.]

♦ Has the educator performed a formal or informal assessment to determine audience interest (wants or needs) related to the new plan or policy?

NO

YES

 

♦ Does the target audience have ideas or want to be involved in developing the new plan or policy?

NO

YES

 

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The target audience has been identified.

♦ Has the educator performed a formal or informal assessment to determine audience interest (wants or needs) related to the new plan or policy?

 

NO

The educator has not performed a formal or informal assessment to determine audience interest (wants or needs) related to the new plan or policy.

Use non-economic social sciences, citizen participation or community involvement techniques to learn about audience interests and concerns.

Also see, Changing Public Behavior Self-Study Modules: Module 4 – Collect audience information relevant to the environmental practices and specific behaviors.

 

YES 

The educator has performed a formal or informal assessment to determine audience interest (wants or needs) related to the new plan or policy.

 Use non-economic social sciences, citizen participation or community involvement techniques to determine if the target audience has ideas or wants to be involved in developing the new plan or policy.

 

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The target audience has been identified.

♦ Does the target audience have ideas or want to be involved in developing the new plan or policy?

 

NO

The educator performed a formal or informal assessment and determined that the target audience does not have ideas or want to be involved in developing the new plan or policy.

Use communication or teaching strategies, and environmental education principles to increase awareness, to provide information, and to build knowledge and skills about opportunities to solve this specific water problem.

 

YES 

The educator performed a formal or informal assessment and determined that the target audience has ideas or wants to be involved in developing the new plan or policy.

Develop and/or support a leadership development program for this specific problem or related water management topics.Provide training about citizen participation or community involvement skills and opportunities.

 

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