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Dijksterhuis, O. W. (1996) Finding 2

Understand the roots of the environmental management problem and select your target audience based on a specific need. For example, if economic activity is most closely associated with the environmental problem, outreach initiatives should relate to the needs and interests of the target audience engaged in the economic activity Continue reading →

Dufort, N. (2005) Finding 1

An effective stormwater public education program focuses on building an understanding of wet weather flow issues and garnering support for all facets of the implementation, particularly on-site source controls using targeted communication tactics that promote action and commitment to the implementation of various controls. On-site controls messages can address reduction of pesticide and fertilizer use, promoting source controls such as downspout disconnection, reducing impervious surfaces, importance of stoop and scoop of pet waste, vehicle maintenance, and the connection between roadside catch basins and lake water quality. Continue reading →

Dufort, N. (2005) Finding 2

An effective stormwater public education program applies a multi-faceted creative advertising campaign that incorporates messaging through newspapers, bus shelters and municipal litter receptacles, radio commercials, and television advertisements. Provide door-to-door newsletters distributed to all residents. Provide funding to community groups for the implementation of projects that further the goals and objectives of the Plan while complementing city-led capital works projects. Continue reading →