Ribaudo, M. O., & Horan, R. D. (1999) Finding 1

Look to these conditions for opportunities to provide education that is more likely to be effective:

  • Actions that improve water quality also increase profitability
  • The producers’ own water quality is at stake
  • The on-farm cost of water quality impairments are shown to be sufficiently large
  • Education is accompanied by training for management skills of immediate need to the producer

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