Dijksterhuis, O. W. (1996) Finding 2

Understand the roots of the environmental management problem and select your target audience based on a specific need. For example, if economic activity is most closely associated with the environmental problem, outreach initiatives should relate to the needs and interests of the target audience engaged in the economic activity Continue reading →

Padgitt, S. C. (1990) Finding 1

When persuading farmers to reduce chemical use:

  • Show that farm chemicals are contaminating groundwater on the individual’s farm
  • Link to quality of drinking water on the individual’s farm
  • Provide alternative methods with a demonstrated outcome that has no adverse affect on profits and no more than a modest decline in yield

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