Ribaudo, M. O., & Horan, R. D. (1999) Finding 1

Look to these conditions for opportunities to provide education that is more likely to be effective:

  • Actions that improve water quality also increase profitability
  • The producers’ own water quality is at stake
  • The on-farm cost of water quality impairments are shown to be sufficiently large
  • Education is accompanied by training for management skills of immediate need to the producer

Continue reading →

Lawrence, T. & T. Koontz. (2004) Finding 1

Before designing training, survey local officials to learn if they:

  • Have a good understanding of their communities’ storm water management plan.
  • Feel they have sufficient information to make informed decisions about storm water management.
  • See a role for local watershed groups in water quality monitoring, stormwater management planning, plan implementation, and compliance monitoring or environmental stewardship.

Continue reading →