V. Quick Review of Steps 3 & 4

Steps for Choosing Effective Outreach Techniques

Introduction

1. Describe the environmental concern or opportunity.

2. Identify preliminary target audience(s).

3. Determine specific actions citizens need to take to accomplish your management goal.

4. Collect audience information relevant to the environmental practices and specific behaviors.

5. Assess potential for adoption of single behaviors and the environmental practice.

6. Select single behaviors for intervention focus.

7. Select intervention technique(s).

Track Your Progress Worksheet, PDF or DOC file  

Step 5. Assess potential for adoption of single behaviors and the environmental practice

 

A Quick Review of Steps 3 and 4

In Step 3, you:

  • Worked with a team.
  • Described an environmental practice that a specific audience can implement to address a specific environmental problem.
  • Outlined specific steps to accomplish the environmental practice.

In Step 4, you learned details about the potential audience you identified in Step 2. You found out

  • what the audience already does relative to the preferred behavior;
  • whether there were barriers to performance of the behavior; and
  • what audience skills, interests, and needs might affect audience interest in the new behavior, or could be addressed by adopting the new behavior.