Lowrie, K. W. and M. Greenberg. (1997) Finding 4

Be patient in your efforts to reach small businesses.

  • Small businesses are a difficult audience to reach – limited staff, busy schedules, financial constraints; many will not take the time to return phone calls that are considered non-essential and many do not read mailed solicitations.

Community 
The learning experience: Is flexible in response to both process and conditions.

Citation: Lowrie, K. W. and M. Greenberg. (1997). Promoting Ground Water Pollution Prevention in Small Businesses. Journal of the American Water Works Association 33(1): 193-204.
Citation Type: Research