Be patient in your efforts to reach small businesses.
- Small businesses are a difficult audience to reach – limited staff, busy schedules, financial constraints; many will not take the time to return phone calls that are considered non-essential and many do not read mailed solicitations.
Community
The learning experience: Is flexible in response to both process and conditions.
Citation: Lowrie, K. W. and M. Greenberg. (1997). Promoting Ground Water Pollution Prevention in Small Businesses. Journal of the American Water Works Association 33(1): 193-204.
Citation Type: Research