Steps for Choosing Effective Outreach Techniques
1. Describe the environmental concern or opportunity.
2. Identify preliminary target audience(s).
3. Determine specific actions citizens need to take to accomplish your management goal.
4. Collect audience information relevant to the environmental practices and specific behaviors.
5. Assess potential for adoption of single behaviors and the environmental practice.
6. Select single behaviors for intervention focus.
7. Select intervention technique(s).
Step 2. Identify preliminary target audience(s)
After you have carefully described your environmental situation or problem, identify the specific audience that can impact that situation or is impacted by the situation.
A focus on a target audience is essential to success, according to research evaluating effectiveness of outreach programs and campaigns. Once you have identified the goal of your outreach effort, brainstorm who, specifically, could be a part of making that goal happen.
Find details here . . .
For help in determining your target audience, check out these website resources. Please note: These links take you away from the Self-Study Modules. Use the Changing Public Behavior link in the website banner to return to the Self-Study Steps.
Photo courtesy of NRCS (MT97025)
