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How to design outreach projects that will lead to measurable impacts

Findings Navigation: Browse by Audience; Browse by Theme; Browse by Best Education Practice; Browse by multiple topics

Mecke, M. (2004) Finding 2

Support stakeholder groups:

  • Rely on stakeholder involvement in program development

Continue reading →

Lanyon, L. E., Kiernan, N.-E., & Stoltzfus, J. H. (1996) Finding 3

Involve target audience in:

  • Choosing and testing preferred technical approaches to solving a problem

Continue reading →

Napier, T. L., Robinson, J., & Tucker, M. (2000) Finding 1

Focus programs designed to facilitate adoption of precision farming techniques on farmers who:

  • Are relatively economically secure
  • Place importance on use of conservation information when making farm-level decisions
  • Perceive that their children will be operating their farms in the future

Continue reading →

Petrzelka, P., Padgitt, S. C., Connelly, K., & Miller, R. (1995) Finding 1

Work with consultants:

  • Provide the farmer with the opportunity for continuous dialog with consultant. This outreach process has been shown to result in multiple on-farm management refinements with practices continuing even when dialog with consultants is no longer available as part of a project

Continue reading →

Shepard, R. L. (1999) Finding 3

Emphasize one-on-one contact. Couple with small group and demonstration events – Provide on-farm visits, small group demonstrations, and workshops emphasizing local, direct farmer contact. Continue reading →

Duram, L. A. and K. G. Brown (1999) Finding 2

Two-way communication methods, particularly door-to-door contact where possible, are more successful in soliciting participation for watershed planning initiatives than one-way communication (information) methods. Continue reading →

Pflugh, K. K., Shaw, J. A., Yacovelli, E., & Hagen, L. V. (1995) Finding 4

As part of the outreach planning process: Identify community leaders and assess their knowledge and concerns about fish consumption advisories as well as how information is shared within the community. Continue reading →

Siemer, W. F., & Knuth, B. A. (2001) Finding 1

To increase ownership and empowerment, design programs to:

  • View the behavior-change process as one that takes place over an expanse of time, in a combination of formal and non-formal settings, within the context of a supportive social environment.

Continue reading →

Severtson, D. J., L. C.Baumann, & R. L. Shepard. (2004) Finding 3

Rely on these outreach components for a conservation initiative:

  • Provide well water testing information locally on an ongoing basis.

Continue reading →

Curtis, A., & DeLacy, T. (1995) Finding 2

Tap into indigenous knowledge of local land stewards, especially since recommended, best-bet practices may have uncertain results in local application. Continue reading →

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