I need to develop an education program or outreach strategy:
Tree 1 – To tackle a specific water use or management problem.
Tree 1b: Solving this problem requires a new plan or policy
A target audience would be affected by the new plan or policy.
Has the target audience been identified?
A target audience would be affected by the new plan or policy.
♦ Has the target audience been identified?
The target audience has not been identified.
| Use social marketing techniques to determine who is in the audience.
See: Knowledge Areas: Social Science Applications Changing Public Behavior Self-Study Modules: Module 4 – Collect audience information relevant to the environmental practices and specific behaviors. |
The target audience has been identified.
Learn more about the interests of the target audience.
[Select one.]
♦ Has the educator performed a formal or informal assessment to determine audience interest (wants or needs) related to the new plan or policy?
♦ Does the target audience have ideas or want to be involved in developing the new plan or policy?
The target audience has been identified.
♦ Has the educator performed a formal or informal assessment to determine audience interest (wants or needs) related to the new plan or policy?
The educator has not performed a formal or informal assessment to determine audience interest (wants or needs) related to the new plan or policy.
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Use non-economic social sciences, citizen participation or community involvement techniques to learn about audience interests and concerns. Also see, Changing Public Behavior Self-Study Modules: Module 4 – Collect audience information relevant to the environmental practices and specific behaviors. |
The educator has performed a formal or informal assessment to determine audience interest (wants or needs) related to the new plan or policy.
| Use non-economic social sciences, citizen participation or community involvement techniques to determine if the target audience has ideas or wants to be involved in developing the new plan or policy. |
The target audience has been identified.
♦ Does the target audience have ideas or want to be involved in developing the new plan or policy?
The educator performed a formal or informal assessment and determined that the target audience does not have ideas or want to be involved in developing the new plan or policy.
| Use communication or teaching strategies, and environmental education principles to increase awareness, to provide information, and to build knowledge and skills about opportunities to solve this specific water problem. |
The educator performed a formal or informal assessment and determined that the target audience has ideas or wants to be involved in developing the new plan or policy.
| Develop and/or support a leadership development program for this specific problem or related water management topics.Provide training about citizen participation or community involvement skills and opportunities. |
