Napier, T. L., Robinson, J., & Tucker, M. (2000) Finding 1

Focus programs designed to facilitate adoption of precision farming techniques on farmers who:

  • Are relatively economically secure
  • Place importance on use of conservation information when making farm-level decisions
  • Perceive that their children will be operating their farms in the future

Individual 
The learning experience: Presents a new behavior or skill by• Demonstrating its similarity to a current behavior or skill.• Relating the new behavior to current social practices.• Demonstrating ease of adoption in terms of time, effort and money.

Citation: Napier, T. L., Robinson, J., & Tucker, M. (2000). Adoption of precision farming within three Midwest watersheds. Journal of Soil and Water Conservation, 55(2), 135-141.
Citation Type: Research