Look to these conditions for opportunities to provide education that is more likely to be effective:

• Actions that improve water quality also increase profitability
• The producers’ own water quality is at stake
• The on-farm cost of water quality impairments are shown to be sufficiently large
• Education is accompanied by training for management skills of immediate need to the producer

Individual 
The learning experience: Relates to personal interests and provides for personal choice and control. (the learning experience is “learner centered”)

Community 
The learning experience: Generates and makes use of data about the local condition.

Class or Group 
The learning experience: Content and delivery is determined in cooperation with the target audience and stakeholders

Citation: Ribaudo, M. O., & Horan, R. D. (1999). The role of education in nonpoint source pollution control policy. Review of Agricultural Economics, 21(2), 331-343.
Citation Type: Research