Include environmental stewardship information shown to be significant in predicting farmer adoption of new practices: Substantive local data to support claims that specific BMPs are environmentally effective and economically advantageous as compared to in-place practices Continue reading →
Search Results
Nowak, P., O’Keefe, G. J., Bennett, C., Anderson, S., & Trumbo, C. (1997) Finding 4
Recognize the role of economic factors in behavior change:
- Since producer income is an important predictor of BMP use, sequence audience involvement by income level. Consider a focus on low income audiences
Padgitt, S. C. (1989) Finding 1
In communication and outreach about groundwater, address:
- Evidence that contamination will affect profits
Padgitt, S. C. (1989) Finding 2
Create information, communication and education design to address research-based information about farmer characteristics, such as:
- Priorities: profitability of agriculture; quality of drinking water; agriculture health and safety; controlling soil erosion
- Lack of concern about threats to groundwater quality on their own property, but concerned about the problem elsewhere [relates to research findings about farmer minimization of the threat of risk when the source is familiar, voluntary, controllable]
Padgitt, S. C. (1989) Finding 3
Sources of information that most influenced farmer views about problems associated with groundwater and agricultural chemical use were: farm magazines and newspapers; general newspapers and news on radio and television; educational/research agency reports; personal observation Continue reading →
Padgitt, S. C. (1990) Finding 1
When persuading farmers to reduce chemical use:
- Show that farm chemicals are contaminating groundwater on the individual’s farm
- Link to quality of drinking water on the individual’s farm
- Provide alternative methods with a demonstrated outcome that has no adverse affect on profits and no more than a modest decline in yield
Padgitt, S. C. (1990) Finding 2
In communication and outreach about groundwater, address: evidence that contamination will affect profits Continue reading →
Petrzelka, P., Korsching, P. F., & Malia, J. E. (1996) Finding 1
When providing information related to sustainable farming, use conventional sources of information to convey new ideas rather than start a new newsletter or organization or other new source of information. Continue reading →
Petrzelka, P., Padgitt, S. C., & Miller, R. (1994) Finding 1
Rely on farmer personal experience as more influential than education or research reports Continue reading →
Petrzelka, P., Padgitt, S. C., Connelly, K., & Miller, R. (1995) Finding 1
Work with consultants:
- Provide the farmer with the opportunity for continuous dialog with consultant. This outreach process has been shown to result in multiple on-farm management refinements with practices continuing even when dialog with consultants is no longer available as part of a project
