Nowak, P., O’Keefe, G. J., Bennett, C., Anderson, S., & Trumbo, C. (1997) Finding 4

Recognize the role of economic factors in behavior change:

  • Since producer income is an important predictor of BMP use, sequence audience involvement by income level. Consider a focus on low income audiences

Community 
The learning experience: Provides participants with feedback about the results of their actions.

Beyond the Community 
The learning experience: Builds value for education as part of policy development and implementation.

Citation: Nowak, P., O’Keefe, G. J., Bennett, C., Anderson, S., & Trumbo, C. (1997). Communication and Adoption of USDA water quality demonstration projects (Evaluation Report). Washington, DC: USDA, CSREES.
Citation Type: Research