Padgitt, S. C. (1989) Finding 2

Create information, communication and education design to address research-based information about farmer characteristics, such as:

  • Priorities: profitability of agriculture; quality of drinking water; agriculture health and safety; controlling soil erosion
  • Lack of concern about threats to groundwater quality on their own property, but concerned about the problem elsewhere [relates to research findings about farmer minimization of the threat of risk when the source is familiar, voluntary, controllable]

Individual 
The learning experience: Relates to personal interests and provides for personal choice and control. (the learning experience is “learner centered”)

Citation: Padgitt, S. C. (1989). Farm practices and attitudes toward groundwater policies: A statewide survey (No. IFM 3). Ames, IA: Iowa State University Extension.
Citation Type: Research