In communication and outreach about groundwater, address:
- Evidence that contamination will affect profits
Padgitt, S. C. (1989) Finding 1
Audience: Farmers 
People who work on the land to grow and produce food, animal feed, or other consumer products; and business professionals who support agricultural production
Findings Navigation: Browse by Audience; Browse by Theme; Browse by Best Education Practice; Browse by multiple topics
Padgitt, S. C. (1990) Finding 1
When persuading farmers to reduce chemical use:
- Show that farm chemicals are contaminating groundwater on the individual’s farm
- Link to quality of drinking water on the individual’s farm
- Provide alternative methods with a demonstrated outcome that has no adverse affect on profits and no more than a modest decline in yield
Holsman, R. H., & Krueger, D. (2002) Finding 1
Use farm assessments to increase the likelihood of management changes for topics addressed in the assessment
- Work one-on-one with the farmer completing the assessment.
- Encourage farmers to complete their own on-farm risk assessments rather than performing the assessment for them
Napier, T. L., & Johnson, E. J. (1998) Finding 1
Use financial incentives, where possible, to facilitate behavior change:
- Couple general outreach, information, and communication techniques with financial incentives
Mullan, P. B., Gardiner, J. C., Rosenman, K., Zhu, Z., & Swanson, G. M. (1996) Finding 1
Work with consultants:
- Train the technical professionals who support the target audience as well as specifically training the target audience about the new practice
Napier, T. L., & Johnson, E. J. (1998) Finding 2
Couple general outreach, information, and communication techniques with financial incentives Continue reading →
Napier, T. L., & Johnson, E. J. (1998) Finding 3
Make sure that participants know about the initiative and know how to participate. Continue reading →
Nowak, P., O’Keefe, G. J., Bennett, C., Anderson, S., & Trumbo, C. (1997) Finding 1
Allow enough time for wide spread adoption of the demonstrated BMPs. A nine to ten year time frame may be necessary to move from initial implementation of BMP demonstration projects to adoption. Continue reading →
