Facilitate school-based watershed education programs through interactive resources and communication among groups using an interactive website Continue reading →
Audience: Farmers 
People who work on the land to grow and produce food, animal feed, or other consumer products; and business professionals who support agricultural production
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Cooper, D., Giebink, B., & Olson, K. (1995) Finding 1
Focus on a geographic area:
- Define the geographical area where environmental intervention is crucial (Cooper, 1995).
Grudens-Schuck, N. (2000) Finding 1
Support stakeholder engagement more fully by anticipating a political dimension in addition to a focus on subject matter. [This emphasizes Cervero and Wilson’s (1994) democratic approach to program planning whereby adult educators talk openly about social and political aspirations of interested parties in addition to content matter objectives.] Continue reading →
Green, T. (2004) Finding 2
Link economic risk to over-application of nutrients, a common practice for ensuring maximum yield. Continue reading →
Al-Jamal, M. S., Sammis, T. W., & Ball, S. T. (2001) Finding 1
Address economic benefits: Show that profits will increase as a result of adoption of the practice Continue reading →
Lanyon, L. E., Kiernan, N.-E., & Stoltzfus, J. H. (1996) Finding 2
Address farmers’ perceptions of risk. Acknowledge the tendency for farmers to be “adverse to additional risk “. That is, a new practice or technology must not add to current risks, or it must reduce risks to productivity incurred through other practices in order to be viewed favorably Continue reading →
Nelson, D. R., & Trede, L. D. (2000, December 2000) Finding 2
Focus training for new farmers on problem-solving and production agriculture skill development Continue reading →
Nowak, P., O’Keefe, G. J., Bennett, C., Anderson, S., & Trumbo, C. (1997) Finding 3
Include environmental stewardship information shown to be significant in predicting farmer adoption of new practices: Substantive local data to support claims that specific BMPs are environmentally effective and economically advantageous as compared to in-place practices Continue reading →
Padgitt, S. C. (1990) Finding 2
In communication and outreach about groundwater, address: evidence that contamination will affect profits Continue reading →
Tucker, M., & Napier, T. L. (2001) Finding 1
Address farmer perception of risk. Acknowledge emotional and political context of a risk message. Statements about potential agricultural chemical risks can fuel public fears. Farmers may not respond to risk messages because they view their own use of chemicals as “voluntary, familiar and controllable” whereas nonfarm consumers would view it as partially familiar, involuntary and uncontrollable. Continue reading →
