In water conservation programs, there is a need to communicate effectively about the necessity for, effectiveness of, and fairness of the conservation programs. Continue reading →
Audience: Homeowners 
People who have ownership and responsibility for care and maintenance of property on which their home is located
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Atwood, C., Kreutzwiser, R., & de Loe, R. (2007) Finding 2
To assess customer satisfaction with community water conservation programs, consider evaluating: effectiveness in reducing water use; effectiveness of enforcement; fairness; overall satisfaction with the program; necessity of the water use restrictions; and necessity of the water use bans. Continue reading →
Bauder, J., S. Roffe, & K. Pearson. (2004) Finding 1
Test new educational materials:
- Target educational resources to meet specific needs.
Bauder, J., S. Roffe, & K. Pearson. (2004) Finding 2
Specify audiences by need. Continue reading →
Bauder, J., S. Roffe, & K. Pearson. (2004) Finding 3
Provide information that has immediate utility to the program. Continue reading →
Dietz, M. E., Clausen, J. C., & Filchak, K. K. (2004) Finding 1
Rely on these outreach components for a conservation initiative (Dietz, 2004, Env Mgmt):
- Individual homeowners make site assessments with help from trained volunteers who make specific recommendations for reducing bacteria and nitrogen runoff.
Dietz, M. E., J. C. Clausen & K. K. Filchak. (2004) Finding 1
Rely on these outreach components for a conservation initiative (Dietz, 2004 Symposium):
- Individual homeowners make site assessments with help from trained volunteers who make specific recommendations for reducing bacteria and nitrogen runoff.
Dietz, M. E., J. C. Clausen, et al. (2002) Finding 1
Test effectiveness of education program delivery through comparison of changes in nitrate, nutrients and bacteria in runoff. Continue reading →
Dufort, N. (2005) Finding 1
An effective stormwater public education program focuses on building an understanding of wet weather flow issues and garnering support for all facets of the implementation, particularly on-site source controls using targeted communication tactics that promote action and commitment to the implementation of various controls. On-site controls messages can address reduction of pesticide and fertilizer use, promoting source controls such as downspout disconnection, reducing impervious surfaces, importance of stoop and scoop of pet waste, vehicle maintenance, and the connection between roadside catch basins and lake water quality. Continue reading →
Dufort, N. (2005) Finding 2
An effective stormwater public education program applies a multi-faceted creative advertising campaign that incorporates messaging through newspapers, bus shelters and municipal litter receptacles, radio commercials, and television advertisements. Provide door-to-door newsletters distributed to all residents. Provide funding to community groups for the implementation of projects that further the goals and objectives of the Plan while complementing city-led capital works projects. Continue reading →
