Phosphorus public information campaigns need:
- Exposure through multiple outlets which seems to produce an atmosphere of social pressure and the feeling that people can do more.
Howard, J. and D. McGregor (2000) Finding 3
Audience: Households 
People who have responsibility for care and maintenance of personal home spaces for individuals and families
Findings Navigation: Browse by Audience; Browse by Theme; Browse by Best Education Practice; Browse by multiple topics
Harding, A. K. and E. C. Anadu (2000) Finding 5
Use multiple channels of communication. Continue reading →
Watson, R. K., M. H. Murphy, et al. (1999) Finding 2
Feel confident about choosing to communicate through major public media and education campaigns because, if each goal is specifically addressed they can have a demonstratable effect on attitudes, knowledge, behavior intentions, and behavior change. Continue reading →
Dwyer, W. O., F. C. Lemming, et al. (1993) Finding 3
Provide the following when focusing on environmentally responsible behavior:
- Feedback on progress toward preferred environmental change.
Howard, J. and D. McGregor (2000) Finding 4
Phosphorus public information campaigns need:
- Some sort of feedback to the target audience about impact of behavior changes
Howard, J. and D. McGregor (2000) Finding 2
Phosphorus public information campaigns need:
- Sufficient media exposure to outline the seriousness of the collective problem
Harding, A. K. and E. C. Anadu (2000) Finding 4
Explain the exact nature of the water quality problem. Continue reading →
Severtson, D. J., L. C.Baumann, & R. L. Shepard. (2004) Finding 5
Design and deliver information based on communication and health behavior theories
Severtson, D. J., L. C.Baumann, & R. L. Shepard. (2004) Finding 4
Assure that different agencies provide consistent messages
Mahler, R. L. (2004) Finding 2
Generate local information:
- Use a regional survey to establish priorities and to set baseline information about regional water education needs.
