Focus the content for outreach materials on cost savings, such as when and where pollution prevention is as cheap as or cheaper than traditional techniques. Include facts and figures.

Individual 
The learning experience: Presents a new behavior or skill by• Demonstrating its similarity to a current behavior or skill.• Relating the new behavior to current social practices.• Demonstrating ease of adoption in terms of time, effort and money.

Community 
The learning experience: Generates and makes use of data about the local condition.

Citation: Boiarsky, G., M. Long, et al. (1999). Pollution-Prevention Information Campaigns for Small Businesses: An Audience Analysis. The Journal of Environmental Education 30(3): 29-36.
Citation Type: Research