Address economic benefits: Show that profits will increase as a result of adoption of the practice Continue reading →
Theme: Message content 
What information to provide
Atwood, C., Kreutzwiser, R., & de Loe, R. (2007) Finding 1
In water conservation programs, there is a need to communicate effectively about the necessity for, effectiveness of, and fairness of the conservation programs. Continue reading →
Bauder, J., S. Roffe, & K. Pearson. (2004) Finding 3
Provide information that has immediate utility to the program. Continue reading →
Boiarsky, G., M. Long, et al. (1999) Finding 1
Recognize that audiences are often already aware of important issues. Outreach materials should:
- Emphasize a pollution-prevention practice
- Tell audience a little about how to prevent pollution
- Tell audience where they can obtain information about prevention
Boiarsky, G., M. Long, et al. (1999) Finding 2
Focus the content for outreach materials on cost savings, such as when and where pollution prevention is as cheap as or cheaper than traditional techniques. Include facts and figures. Continue reading →
Boiarsky, G., M. Long, et al. (1999) Finding 4
Emphasize how easy it is to do the right thing and the impacts of not engaging in pollution prevention. Continue reading →
Bosch, D. J., Cook, Z. L., & Fuglie, K. O. (1995) Finding 3
Provide information, encouragement and cash incentives to participate in or practice a new technology, but keep in mind that incentives have a weak influence on adoption.
Brody, M. (1995) Finding 1
Water and water resource education has a distinct body of knowledge described by topics categorized as concepts, skills, and values or emotions. Water science and management knowledge has been organized by Brody (1995) and others. Continue reading →
Burger, J. and L. Waishwell. (2001) Finding 1
Identify locally-specific or culturally-specific needs or problems related to water conservation and quality. These may not be what an expert would typically expect due to unique cultural or situational needs. For example, in a person-to-person outreach initiative about toxic substances in fish, African-Americans were most interested in risks to their health from eating contaminated fish. Caucasians were most interested in the levels of contamination in the fish. Continue reading →
Burger, J. and L. Waishwell. (2001) Finding 3
Segment information content, to address differences in target audience interests. Continue reading →
