Phosphorus public information campaigns need:
- Clear simple messages.
- To create an atmosphere of social pressure and the feeling that people can do more.
Howard, J. and D. McGregor (2000) Finding 1
Theme: Message content 
What information to provide
Harding, A. K. and E. C. Anadu (2000) Finding 3
Make a recommendation for action and provide explicit instructions for how to take action without too much investment of time or money. Continue reading →
Boiarsky, G., M. Long, et al. (1999) Finding 4
Emphasize how easy it is to do the right thing and the impacts of not engaging in pollution prevention. Continue reading →
Newton, B. J. (2001) Finding 1
Tailor messages to provide the audience with information that affects them personally. Continue reading →
Newton, B. J. (2001) Finding 3
Include information that shows how the message affects landowners personally and what specific actions landowners can take to improve the situation. Continue reading →
Fedler, A. J. (Ed.) Finding 6
In designing outreach to encourage participation in outdoor recreation programs, attend to:
- Participant engagement in environmental behavior, rather than their attitudes about the environment.
Newton, B. J. (2001) Finding 2
Keep the message simple. Continue reading →
Severtson, D. J., L. C.Baumann, & R. L. Shepard. (2004) Finding 3
Rely on these outreach components for a conservation initiative:
- Provide well water testing information locally on an ongoing basis.
Lowrie, K. W. and M. Greenberg. (1997) Finding 2
Stress benefits such as efficiency or better relations with government, for businesses not primarily concerned with public image. Continue reading →
Boiarsky, G., M. Long, et al. (1999) Finding 2
Focus the content for outreach materials on cost savings, such as when and where pollution prevention is as cheap as or cheaper than traditional techniques. Include facts and figures. Continue reading →
