Reduce emphasis on information from the government except for information about tax deductions and other incentives.
Class or Group
The learning experience: Is designed to focus on a targeted audience and is built on an understanding of audience skills and interests.
Citation: Boiarsky, G., M. Long, et al. (1999). Pollution-Prevention Information Campaigns for Small Businesses: An Audience Analysis. The Journal of Environmental Education 30(3): 29-36.
Citation Type: Research