To promote riparian zone management: clearly and convincingly demonstrate the benefits of riparian zone management; promote a supportive normative climate by getting groups or important individuals within the community to strongly endorse the practice; solicit endorsements from other rural landholders; devise strategies for overcoming the barriers (real or perceived) associated with riparian zone management or provide alternatives; and engage landowners in riparian management behaviors to increase familiarity with options.

Individual 
The learning experience: Relates to personal interests and provides for personal choice and control. (the learning experience is “learner centered”)

Citation: Fielding, K. S., Terry, D. J., Masser, B. M., Bordia, P., & Hogg, M. A. (2005). Explaining landholders’ decisions about riparian zone management: The role of behavioural, normative, and control beliefs. Journal of Environmental Management, 77(1), 12-21
Citation Type: Research