In developing conservation programs, planners should not assume homogeneity of landowners. Uniform solutions might not apply. Motivation variables differ according to the specific conservation practice. In Oregon, those who adopted conservation practices in watersheds were characterized by several variables:

• those using irrigation practiced riparian management
• shared management decisions with a spouse
• information networking (i.e., landowners who desired more information regarding the landowner survey)
• belief in scientific experimentation on private lands, and a tendency to tell other landowners about conservation decisions.

Class or Group 
The learning experience: Is based on and shaped by some form of needs assessment and use of a planning model (such as the logic model)
The learning experience: Is designed to focus on a targeted audience and is built on an understanding of audience skills and interests.

Citation: Habron, G. (2004). Adoption of conservation practices by agricultural landowners in three oregon watersheds. Journal of Soil and Water Conservation Ankeny, 59(3), 109-115.
Citation Type: Research