Howard, J. and D. McGregor (2000) Finding 1

Phosphorus public information campaigns need:

  • Clear simple messages.
  • To create an atmosphere of social pressure and the feeling that people can do more.

Individual 
The learning experience: Presents a new behavior or skill by• Demonstrating its similarity to a current behavior or skill.• Relating the new behavior to current social practices.• Demonstrating ease of adoption in terms of time, effort and money.

Community 
The learning experience: Reaches people in multiple ways.

Citation: Howard, J. and D. McGregor (2000). Reducing Nutrient Enrichment of Waterways Through Public Education: A Tale of Two Cities. Environmental Conservation 27(4): 351-358.
Citation Type: Research