Kraft, S. E., Lant, C., & Gillman, K. (1996) Finding 1

Collect and assess data about the following, prior to developing the outreach program:

  • Adopt training methods known to be successful with the target audience.

Individual 
The learning experience: Relates to personal interests and provides for personal choice and control. (the learning experience is “learner centered”)
The learning experience: Presents a new behavior or skill by• Demonstrating its similarity to a current behavior or skill.• Relating the new behavior to current social practices.• Demonstrating ease of adoption in terms of time, effort and money.

Class or Group 
The learning experience: Is based on and shaped by some form of needs assessment and use of a planning model (such as the logic model)

Citation: Kraft, S. E., Lant, C., & Gillman, K. (1996). WQIP: An assessment of its chances for acceptance by farmers. Journal of Soil and Water Conservation, 51(6), 494-498.
Citation Type: Research