Mahler, R., Simmons, R., & Sorensen, F. (2005) Finding 1

To craft a water outreach program, determine public interests in advance by gathering information about the following, and how those opinions might be influenced by age, sex, length of residence in the state, community size:

  • opinion of local groundwater quality;
  • personal efforts to enhance groundwater quality or quantity (by reducing chemical usage in yards, recycling used motor oil, correctly disposing of household chemicals, use of water-saving applicances, reduced household water use, reduced water use in yards, reduced water use in car washing);
  • who should be responsible for protecting water quality in communitites (federal government, state government, county/city/town, individual citizen);
  • how rural residents prefer to be informed about water;
  • where residents have gotten information; and
  • what sources of information might have changed their behavior.

Class or Group
The learning experience: Is based on and shaped by some form of needs assessment and use of a planning model (such as the logic model)
The learning experience: Is designed to focus on a targeted audience and is built on an understanding of audience skills and interests.

Citation: Mahler, R., Simmons, R., & Sorensen, F. (2005). Public perceptions and actions towards sustainable groundwater management in the pacific northwestState of Washington Water Research Center.
Citation Type: Research