Carefully tailor the water conservation message to address the specific circumstances of the target audience.

Individual 
The learning experience: Relates to personal interests and provides for personal choice and control. (the learning experience is “learner centered”)

Community 
The learning experience: Takes place close to the location where people practice a behavior of concern.

Class or Group 
The learning experience: Is designed to focus on a targeted audience and is built on an understanding of audience skills and interests.
The learning experience: Is relevant to and accessible by people with diverse backgrounds and influences.

Citation: Ryan, J., Mathew, K., Anda, M., & Yuen, E. (2001). Introduction of water conservation education packages: The opportunities and constraints affecting their success. Water Science and Technology, 44(6), 135-140.
Citation Type: Research