Acknowledge landowner interest and concern for the quality of their land.

Individual 
The learning experience: Relates to personal interests and provides for personal choice and control. (the learning experience is “learner centered”)

Class or Group 
The learning experience: Content and delivery is determined in cooperation with the target audience and stakeholders

Citation: Voege, H., & Crocker, S. (1998). Promoting community action: Campaign strategies and communication guidelines. Sacramento, CA: Prepared for the California Department of Forestry and Fire Protection by The Training Source.
Citation Type: Research