Use multiple channels of communication. Continue reading →
Theme: Message delivery 
How to effectively convey information to the target audience
Findings Navigation: Browse by Audience; Browse by Theme; Browse by Best Education Practice; Browse by multiple topics
Howard, J. and D. McGregor (2000) Finding 3
Phosphorus public information campaigns need:
- Exposure through multiple outlets which seems to produce an atmosphere of social pressure and the feeling that people can do more.
Howard, J. and D. McGregor (2000) Finding 2
Phosphorus public information campaigns need:
- Sufficient media exposure to outline the seriousness of the collective problem
Burger, J. and L. Waishwell. (2001) Finding 2
Provide one-on-one communication with a person engaged in the targeted activity to enhance the knowledge they gain and their interest in acquiring more information. Continue reading →
Severtson, D. J., L. C.Baumann, & R. L. Shepard. (2004) Finding 4
Assure that different agencies provide consistent messages
Hargrove, K. (2004) Finding 4
In video and audio communication materials,
- Use entertaining approaches to communicate simple messages.
- Partner with a state broadcast association to assure dissemination.
Castagnoli, S. P. (2006) Finding 1
Inform the target audience about the availability of a Web site that provides information they need. Continue reading →
Boiarsky, G., M. Long, et al. (1999) Finding 5
Reduce emphasis on information from the government except for information about tax deductions and other incentives.
Gamon, J., R. Roe, et al. (1994) Finding 1
Train the person who serves as the agency interface with the public to assure that citizens are fully informed about options. Continue reading →
Duram, L. A. and K. G. Brown (1999) Finding 3
Use participatory, watershed-based planning as an effective technique for building public awareness and interagency coordination. Continue reading →
